![]() Luckily, there are a number of competitive social listening options worth checking out. Your choice of social media listening tool will come down to which one best supports your social listening strategy and marketing goals. Customer service and support options are also important parts of usability that can't be overlooked. Users can enjoy always-on social listening, and in-depth competitive insights to keep reputations on track. The solution enables users to benchmark branding and campaigns with KPI framew. Usability: Across the board, top social listening tools need to have user-friendly interfaces and offer easy-to-understand analytics. Talkwalker is a social media analytics solution that helps businesses of all sizes with analytics, social listening and influencer marketing platforms.Also, keep in mind that some social listening tools charge extra for social listening searches that exceed a certain limit, while others offer unlimited ad-hoc searches. Track conversations related to your brand across all major social networks and other online sources. Data Access: Having access to real-time and historical data is a must when using social listening for market research, benchmarking, and trend spotting. Sprout Social Sprout Social’s social listening tools give you a comprehensive look into conversations that are relevant to your brand.Technology: These days, best-in-class social listening tools offer AI-driven insights like sentiment analysis and visual brand monitoring. ![]() Choice of Social Channels: Not all listening tools "listen" to the same social media channels or at the same breadth or depth.
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