![]() "Coverage is mainly down to personal preference, however I do think enough coverage to banish any unwanted redness is key. Wedding photography usually doesn't have the same harsh lighting as studio shoots so make-up doesn’t need to be amped up so much." "Make-up can be fresh, natural and still stand out beautifully if you use the right products and techniques. "For weddings, I don’t believe a bride should pile on more make-up than they are used to, just stand out in photos," says Kelly Dawn. Tip 2: More coverage isn't necessarily always betterĪ common misconception when it comes to bridal foundation is that you have to choose between what looks best on the day and what looks best in photos, often resulting in people applying more foundation than is necessary to appear 'smoother' on camera. If you're happy with the coverage and longevity, but not the luminosity level, "You can always add an illuminating moisturiser underneath or extra powder on top to manipulate the finish," suggests Amy Conway. Foundations will sit differently depending on your skin type, and by testing beforehand, you can see whether or not the foundation oxidises, how long it lasts on the skin, and if it requires touch-ups throughout the day. Even if the foundation looks great in the shop, it's crucial to wear it for at least a few days to see how different environments can impact the finish. Which leads us to the key takeaway: always test-run your foundations before the wedding. "I like to use a more dewy foundation but set all the key ‘hotspots’ well with powder – these being areas that are prone to shine like the T-zone, above the brows, around the nose and chin." ![]() "Too much luminosity in a foundation and you can look a little shiny, almost metallic, whereas totally matte can make your skin look flat," says Hannah Martin. In an age of social media where we've become unavoidably aware of how our make-up looks in photos, which, aside from the element of over-self-analysing, can serve to give us a better idea of which foundations work well with the camera and which don't. Tip 1: Test-running your foundation will save tears on the day To provide the most comprehensive overview of how to choose the perfect wedding day foundation for you, we asked expert bridal make-up artists Hannah Martin, Kelly Dawn, Amy Conway and Cher Webb to impart their expertise and experience, as well as share the foundations they keep in their kits.
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